GDPR and cookies

Privacy policy and use of cookies

This website (hereinafter referred to as "Website") is operated by ABF, a.s., with registered office at Beranových 667, Prague 9, ID No.: 63080575, registered in the Commercial Register maintained by the Municipal Court in Prague under the Commercial Register No. B3309 (hereinafter also referred to as "we" or "ABF"), which processes your personal data through this Website for the purpose of providing services to the users of the Website (hereinafter also referred to as "User" or "you").

ABF, a.s. and its subsidiary ABF EXPO PRAHA s.r.o. (hereinafter also referred to as "we" or "ABF") processes personal data for its own purposes and in its own way, as described below under "Purpose of Processing".

Our website is not intended for children under the age of 16. We do not process personal data of children under the age of 16.

This information about the processing of personal data through cookies and other web technologies ("Information" or "Statement") explains how we process your personal data through web technologies. In particular, this Statement covers (1) what web technologies the Site may use, (2) what personal data we process about you, (3) how and for what purposes we use and process that data, (4) to whom and where we send that data, and (5) how we protect that data and what rights you have in relation to the processing of that data.

We may update this statement from time to time. Any changes made to this statement will be posted on the website and you will be notified if there are significant changes.

What web technologies may the website use?

We, and certain third parties who provide content, advertising or other features on our website, may use various technologies to collect and process data when you visit the website, which may include cookies and other technologies.


Cookies are small files that are stored on your device that help us collect data about your activities. In particular, cookies allow us to store your settings and preferences, remember your access data, provide targeted content and marketing communications, and help us understand which part of our website is most popular and analyse how it works. Cookies may come from us ("first party cookies") or from third parties whose services we use ("third party cookies").

Most browsers accept cookies automatically by their default settings. Even so, the customer has the option to set the browser to display cookies before saving them or to categorically not allow them. Details on cookie settings and related changes in the most common browsers are available here:

Google Chrome:

Internet Explorer:

Microsoft Edge:

Mozilla Firefox:



ABF notes that changing settings always applies to the browser in question. If a customer uses multiple browsers, they must change the settings on each browser individually. Furthermore, the customer can delete cookies from the media memory at any time. Further information is available in the functions of the browser or operating system.

You can set your browser at any time to accept all cookies, not to allow them or to specify when they are to be sent. Please note that the website is set up to work with cookies enabled, so if cookies are disabled, some features of the website may not work properly.

IP address

An IP address is a unique number assigned to a computer or other device communicating via Internet Protocol. You must know the IP address of the sender and receiver whenever you transmit data.

Analytical scripts

Analytic scripts are small pieces of computer code that can be used to track users and their behavior on a website. This can be basic tracking of whether a user has visited a site, or advanced tracking such as adding a product to a cart, selecting a product, submitting a form, etc. Analytical scripts may provide the collected data to a third party computer script provider.

Personal data processed:

The Website processes the following categories of personal data and data about you:

Use of the website. We may process data about your use of the Website through your computer, phone or other device you use to access the Website. For example, we may process:

Device data: hardware model, unique device identifiers, MAC address, IP address, operating system version and device settings

Log: time and duration of website use, search data and any information stored in cookies that uniquely identifies your browser or account

Location data: data about your location obtained through various location technologies, such as GPS, Wi-Fi access points, or other sensors that may provide data to devices in the vicinity

Other data: data about your use of the Website that we may process if you visit or use third-party websites or applications in order to engage with us, and data about how you participate in the Website content

When you contact us through the Website, you may be asked to fill in certain information about yourself or your company. This information may include, but is not limited to: your name, business name, address or registered office, identification number and tax identification number, telephone number or email address.

We may combine the personal information we collect about you or your activities with other information we obtain from publicly available sources where permitted by law.

Purpose of processing and description

We process and use personal data for the following purposes:


Purposes of processing

The processing of personal data is based on the user's consent

ABF processes data for the purpose

Our agencies

To ensure the functionality of the website.

Your personal data helps us to ensure the functioning of basic functions such as navigation, access to secure parts of the website, fast loading of web content or user authentication. The website cannot function properly without processing the data necessary for this purpose.




Storing user preferences on the domain for the duration of the session or for a reasonably short period of time.

Personal data is used to improve user convenience by storing information about your preferences such as language, region, screen resolution, consent to cookies and more.




Storing user preferences across websites.

Personal information is used to improve user convenience by associating websites with settings such as language, region, screen resolution, etc.




Tracking website traffic:

First party analytics cookies are used to track traffic. These cookies do not uniquely identify the user.




Statistics and analysis of user behaviour.

Personal information is used to generate statistics, track and analyze user behavior on various websites. The data may be used to generate anonymized reports. Users can be located using some combination of personal data stored in internal databases.




Marketing products and services and linking to social networks.

Your personal data is used to keep you informed about ABF and ABF EXPO PRAHA products and services, content control and third parties, events, competitions, newsletters, advertisements and catalogues. Some personal information is used to target the above messages. Your personal data is also used to link the website to social networks and to share content through these networks





How we process your data:

The processing of personal data will include, but is not limited to, collecting, storing on data carriers, sorting, using, storing and deleting personal data automatically or manually in order to fulfil the above purposes.

Necessity/voluntariness of the processing of personal data:

We may process some personal data on the basis of a legitimate interest of ABF or a third party. This applies in particular to cookies processed for the purpose of

(i) ensuring the functionality of the website,

(ii) storing user preferences on the domain during a session

(iii) tracking website traffic

For other purposes, we only process your personal data on the basis of your consent. Providing personal data for such processing is voluntary, so you do not have to provide such data. If you have not provided your consent, we will not process your personal data for this reason.

Term of processing:

As far as cookies used to ensure the functionality of the website are concerned, the processing of cookies will cease after the end of the session. Cookies used to store users' preferences on the domain for the duration of a session or for a reasonably short period of time, processed on the basis of legitimate interest, are processed for a period of 6 months after the end of the user's last session.

In the case of consent, personal data is processed for the period specified in the declaration of consent or until the consent is withdrawn.

Categories of processors or recipients to whom we may disclose personal data:

We may disclose the personal data provided and collected to other parties in justified cases, in particular: marketing agencies, group companies and providers of analytical and statistical services, in particular:

ABF EXPO PRAHA s.r.o., Dělnická 21/12, 170 00 Prague 7, ID No.: 14888939

CS katalogy s.r.o.

SendinBlue SAS - Politique de confidentialité

Commerce Media s.r.o.

Google Analytics

This website uses the Google Analytics service provided by Google, Inc. ("Google"), which uses cookies to analyse how users use this website. Specifically, the website uses the following modules:

Google Analytics - account status and performance tracking, visitor summary, active users, user explorer, visitor analytics, visitor quality, conversion probability, benchmarking reports, demographics and interests, user flow overview, AdWords reports;

Information generated by the cookie about your use of the Website (including your IP address) may be sent to and stored on servers in the United States.

Google will use this information for the purposes of evaluating your use of the website and compiling reports on such use for its operators and for the provision of other services relating to website activities and internet usage in general. Google may also disclose this information to third parties where required to do so by law or where such third parties process this information for Google. You can deactivate the use of cookies on the website as described above or by changing the relevant settings on your browser. However, if you do so for all types of cookies, you will not be able to use the full functionality of this website.

To opt out of being tracked by Google Analytics on all websites, please visit:

For more information about Google Analytics and privacy, please visit:


This website uses analytics cookies, pixels and other technologies from Facebook, Inc. ("Facebook") to collect or retrieve information from the website and other pages on the internet. This information may be used by Facebook to provide ad measurement and targeted services.

By withdrawing your consent to the collection of cookies on the website or disabling the collection of cookies in your browser, you can stop Facebook from collecting and using the information. However, if you do so for all types of cookies, you will not be able to fully use all the features of this website.

Other parties

Your personal data may be disclosed to public authorities upon request, in particular to the courts, the Police of the Czech Republic and other law enforcement authorities as necessary and within the limits of the law.

Source of personal data:

Directly from you.

Transfer of personal data to third countries:

In connection with the processing of data, your personal data may be sent to the following third countries, i.e. countries outside the European Economic Area, if you give us your explicit consent or if we provide sufficient safeguards to protect the personal data transferred. If you give us your consent, in connection with Google Analytics and/or analytics or marketing cookies or cookies linked to social networks and other web technologies described above, such as those used by Facebook, we will send your personal data to companies located in the United States of America ("USA") on servers located there. Please note that such transfers may involve risks to the processing of your personal data due to the lack of adequate privacy decisions and appropriate safeguards. Specifically, the transfer and processing of personal data in the U.S. may be subject to surveillance programs by U.S. government authorities and your personal data may then be disclosed to security services and nationwide investigative services. Further, non-U.S. residents do not have the same protections from surveillance programs conducted by the National Security Agency or the Director of National Security. Finally, there is no one specific office in the US responsible for overseeing data protection. Different U.S. federal states have different points of contact with respect to privacy powers, including a special court that rules on foreign security oversight matters.

Up-to-date information is available at

Automated decision-making based on personal information in connection with legal or otherwise significant issues:

No automated decision-making will take place in the context of this processing.

Further information

It may be in the public interest to archive personal data and this may be used for research purposes in the fields of science, history or statistics.

We have no control over the content of external websites to which the website hyperlinks. We are not responsible for the processing of your personal data on external websites. These hyperlinks are provided as a service to users and are accessed at your own risk.

In order to ensure maximum protection against unauthorized access to or unauthorized alteration, disclosure or destruction of the data we collect and process, we have taken appropriate organizational and technical measures, including physical, electronic and administrative procedures leading to the protection and security of the information collected through this website. Your sensitive data or personal information that you have entered on our website is encrypted and protected by an SSL certificate. Notwithstanding the foregoing, we cannot guarantee that your personal information is safe if it is sent by you or if you do not treat your personal information securely.

Your rights arising from the processing of personal data

You have the following rights in relation to our processing of your personal data:

(a) the right to access your personal data;

b) the right to rectification;

c) the right to erasure ("right to be forgotten");

d) the right to restrict the processing of your data;

(e) the right to object to processing; and

(f) the right to lodge a complaint about the processing of personal data.


Your rights are explained below to give you a clearer idea of their content.

You can exercise all your rights by contacting us at

You can lodge a complaint with the supervisory authority, which is the Data Protection Authority (

The right of access means that you can ask us at any time to confirm whether or not the personal data concerning you is being processed and, if so, for what purposes, to what extent, to whom it is disclosed, how long we will process it, that you have the right to rectification, erasure, request restriction of processing or to object, where we obtained the personal data from and whether or not automated decision-making or profiling is taking place on the basis of the processing of your personal data. You also have the right to obtain a copy of your personal data, the first provision of which is free of charge, and for further provision the Intermediary may require reasonable payment of administrative costs.

The right to erasure means that we must erase your personal data if (i) it is no longer necessary for the purposes for which it was collected or otherwise processed, (ii) the processing is unlawful, (iii) you object to the processing and there are no overriding legitimate grounds for the processing, or (iv) we are required to do so by law.

The right to restrict processing means that until we have resolved any disputed issues about the processing of your personal data, we must restrict the processing of your personal data so that we can only hold it and, where appropriate, use it to establish, exercise or defend legal claims.

Right to object means that you can object to us processing your personal data that we process for direct marketing purposes or on the grounds of legitimate interest. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

If you need any part of the text explained, advice or to discuss further the processing of your personal data, you can contact us at any time at